Social media is an excellent source for reaching your target audience and letting them know about what your business has to offer. However, it does not take the place of an actual business website. Although you absolutely need both to grow a successful business, A business website tells your brands story much better than a social media page could. Here’s why.
With a website you can give customers all the information they need to know in one place. If you used a social media platform in place of a website, Constant posting and updating your newsfeed would be needed to keep your potential visitors informed. Social media platforms should be used as a gateway to your website.
Example: Lets say you are offering a sale on a product and you want customers to know about it. You would place the information about the sale on social media to promote it. In the promotion a link would be placed to your website so people can go have a look for themselves. If you just posted it on a website it could be missed by potential customers.
You don’t have control over your data on social media platforms.
Social media platforms like Facebook, Instagram, or twitter are owned by someone else. This means they own your content once you place it on their platformas. You are also limited as to the visual aspects for your business you can’t make changes to colors or layout. Furthermore, If the social media platform decides to shut down, all your data goes with it. With a website you own the data, you control the look and feel, and you can make changes and updates whenever you want.
Example: You have spent all your time posting to social media to promote your business, but you don’t have a website. One day, the social media platform decides to shut down. All your content you posted to attract your customers is gone and your customers are left stranded. This would not be a bad thing assuming you had a website people were aware of so that your business would not be inconvenience because your customers still would be able to reach and do business with you.
Social Media Vs Website Infographics by LD Data Solutions
Search engines won’t know who you are.
Search engines like Google, Yahoo, and Bing rely on a web address to find you on the web. Services like Google my Business makes it possible for potential customers to find you in search engines. According to a study, 81% of shoppers conduct online research before buying, and 89% of customers begin their buying process with a search engine.
You are legit in the eyes of potential customers
From personal experience I know I don’t trust any business email from someone with a Gmail or Outlook extension. There are too many scammers out there. That is just one of the reasons that having an actual business extension is important. If you want to market your business through email, having a Gmail or any other commercial web providers extension will most likely get your email marked as spam and sent to the trash folder without even opening it.
Social media posts are in chronological order.
Your content is placed in order by date posted. For instance if you posted an image of a menu for your restaurant it would be pushed further down your news feed with every post. After a few posts, no one would know the menu existed for them to reference unless you constantly reposted the same menu every day. That could get very time consuming and exhausting. With a website, all our visitors would have to do is click on a menu link and up pops the menu.
If you want to have minimal upkeep, complete control, be visible on search engines, be seen as a legitimate business and have all your content seen every time, Then you still need a website for your business. Social media platforms have large audiences for marketing but they do not take the place of a web site and should only be used to lead your potential customers to your website.