Do you know what to look for in a web designer? Will you make these common mistakes when it’s time to get a new website? Let’s talk about the 7 mistakes consumers make when looking for a web designer and how to avoid them.
1. Letting price be a major factor in the decision when looking for a web designer.
Looking for the best price should never be a factor when looking for a web designer. As the saying goes “you get what you pay for”. Choosing a lower-priced web designer could leave value on the table. There is more to a website than the way it looks. A Professional, skilled, and qualified web designer will take the time to design a website that will not jeopardize you, your customer, or your sales.
2. Not doing your homework and researching a web design company
When choosing a web design company always do your research (We will go into this more in my in an upcoming blog post). When looking for a web designer, you must do your research. Here are some of the questions you should ask yourself:
- Do they have a legitimate portfolio?
- What exactly is included in their pricing?
- Do they have testimonials?
- Do you get support after the website is complete?
These are just some of the things you should research when looking for a web designer or a web design company.
3. Not being specific about what you need on a website.
Here at LD Data Solutions, I research my client’s company to get a feel for how to represent them in a web design. I also research what type of customer they are trying to attract. With this in mind, I have a basic idea of what they may need in a website design. However, I will also need the clients’ input regularly to make sure I’m on the right track with their exact website design needs. I can not tell their story better than they can. My initial research is to familiarize myself with their company and customer base. The design process is and should always be a collaborative effort between the client, and the web design team.
4. Not thinking about what happens after the website is complete.
Once a website is complete it will require ongoing maintenance. Most web developers offer a monthly maintenance package. This can be for just the inner workings of the website. I offer basic WordPress maintenance as well as updating the website with content. If the client chooses not to purchase a monthly maintenance package, I have a tutorial video on how to care for their website after I hand the finished product off to them.
5. Not communicating expectations and setting deadlines
In the web design contract, there is a scope of work section. This details to the client a summary of what the client and web designer agreed upon and what the client can expect during the project. When the client reviews (and the client should thoroughly review the contract) this is a perfect opportunity to express any other expectations the client may have. It is good to get everything nailed down before the project begins so that there are no surprises.
6. Assuming the process of web design is an easy one.
There is way more to a website than awesome, animations, graphics, and pretty colors. There is a lot of time and effort that goes into creating a website starting with the concept and planning phase. There are many inner workings that the visitor to a website never sees. A web designer is constantly learning new techniques to implement the best website possible. Regardless of how easy some may make it seem, building a website is not easy. There are a lot of moving parts that go into it. If it were easy, customers would not need a web designer. Yes, there are a lot of do-it-yourself web design platforms out there. However, you lose complete creative control by using those platforms because you are using templates they want you to use, and customization is very limited.
7. Assuming a completed website is the end of the story.
Once your website is complete, the customers do not just magically appear. I have heard stories where the web developer is blamed for not bringing in the customers. Your website is one of many marketing tools you use to win customers. If you do not push customers towards your website with marketing, then you have a website that will just sit there unnoticed. Web developers nowadays can offer marketing services such as SEO and assist in creating value-based content to help gain the trust of the consumers. It does not happen overnight but with the right marketing strategy, your website could see an abundance of traffic over time.
A consumer should never let price be a deciding factor in looking for a web designer. They should always do their homework by researching several web designers to find the best one to fit their needs. Once they have found a web designer they should be as specific as possible about what their needs are for their website. They should decide whether or not they want to take care of the website themselves when it is complete or invest in a monthly maintenance package to keep their website functioning properly and updated regularly with fresh content. Consumers should never assume that the process of building a website is easy. It is quite complicated. The client should always be thinking of a way to drive traffic to their website and never assume that the customers will come on their own. No one knows about your website until you tell them about it, with marketing.